At the core of mining culture lies an unwavering commitment to safety, which is essential not only for operations but also for attracting and retaining talent.
We brought this commitment to life for Glencore with a powerful safety video that reenacts a high-potential reportable incident—a real electric shock—highlighting the importance of vigilance and proper procedures.
Blending interviews, voice-over narration, scripted storytelling, and operational re-enactments, we created a powerful and authentic training and awareness tool. The result is a vivid reminder that safety isn’t just a value; it drives home the critical importance of vigilance, protocol, and shared responsibility.
The final video was screened to the Oaky Creek Coal workforce at shift pre-starts and supplied to the Workplace Health and Safety Queensland Inspectorate, in documenting the incident and to assist the Industry more broadly.
This memorable, emotive video serves as a real-world reminder: in mining, safety isn’t just a principle or policy, it’s an essential commitment and everyone’s responsibility.