Talent Attraction Campaign

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Experience a lifestyle as rewarding as your career.

Positioned just 20-minutes outside the idyllic town of Mudgee, Glencore’s Ulan Mine Complex operates two underground coal mines. Surrounded by stunning rural properties and vineyards, Mudgee nestles in the central west of NSW, 260km north-west of Sydney.

This unique positioning offers prospective employees an enviable work life balance – where they can enjoy a lifestyle as rewarding as their career.

Wahoo was engaged to capture the lifestyle and workplace experiences of a hand-picked group of Ulan employees. Through a series of engaging video stories and on location photography, our team showcased the rich lives of these people and their families as well as highlighting the career opportunities available for new employees.

The campaign utilised a multi-channel marketing approach to reach our audience including digital, outdoor, regional press as well as complimentary brochure material.