Spotlight
- Marketing Insights, Mining, Talent Attraction
Australia’s mining industry is facing its “worst skills crisis in a generation.” But what if the answer to solving it lies in changing the conversation? The Mine the Gap whitepaper, recently released by Wahoo, cuts straight to the core of the issue: while mining is one of Australia’s most vital sectors, powering economic growth and enabling the shift to a low-carbon future, it struggles to attract the next generation of talent. Why? Because public perception hasn’t caught up with mining’s modern, innovative, and sustainability-focused reality. As Janine Paynter, Group Account Director at Wahoo, puts it “A key barrier to attracting…